Sète and the Etang de Thau seen from the slopes of Mont Saint-Clair
Business

An offsite is an investment, and it presents like one

·6 min read

Like any investment, an offsite deserves to be well placed, properly costed and properly defended. What is decided at the approval meeting rarely turns on the amount: it turns on the way the amount is presented. Here is the method we see working for building an offsite budget and getting it approved.

The unit of account that makes the conversation possible

Presented as a single envelope, an offsite budget mechanically draws a response about the amount. A five-figure number stays hard to judge for as long as it compares to nothing.

The first correction is arithmetical: three figures are worth more than one.

  • the total,
  • the cost per participant,
  • the cost per participant per day.

That third figure is what opens the conversation. It compares to benchmarks your leadership already knows: a day of external training, a hotel night plus lunch on a sales trip, a seat at an industry conference. The offsite then becomes a comparable unit rather than a sum.

The breakdown to present

A readable budget holds in five items, in this order:

1. Accommodation. Number of nights times number of participants. The simplest item, and often the largest.

2. Venue and working spaces. Room hire, equipment, exclusive use if applicable. Stating whether exclusivity is included or extra helps: it is the line that varies most from one venue to another.

3. Catering. Breakfasts, lunches, dinners, breaks. Counting it per meal per person, rather than as a package, leaves room to adjust it precisely.

4. Activities. Instructors, equipment, providers. The easiest item to flex.

5. Travel. The one item that escapes the venue, and often the one that decides the final choice.

A contingency line of five to ten per cent deserves a place there. It will be used, and having planned it spares you a second request.

The items people forget to cost

They rarely appear in a quote, and they are quite real.

The organiser's time. Six weeks of coordination across five providers represents a volume of work that, converted to a salary cost, frequently exceeds the price gap between two venues. A venue that centralises everything and invoices once often comes to the same figure: it moves that cost from your payroll to a visible invoice.

The journey. A venue three hours away by train represents half a working day per participant, there and back. Across thirty people that becomes significant. It is also why proximity to a station matters as much as the price of a room. Here, Montpellier TGV station is 35 minutes away and the A9 exit under 30 minutes.

On-site transfers. When accommodation, the meeting room and meals are scattered, the day fills with shuttles and waiting. A single site gives that time back to the programme.

What can be measured, and what is better presented differently

It is worth being precise here, because this is the ground on which an offsite presentation earns or loses its credibility. As far as we know, no reliable formula turns an offsite into a percentage of performance, and a quantified return on investment for this kind of event rarely survives three questions.

What is measurable, on the other hand, genuinely is:

  • Actual attendance, including the groups that usually decline.
  • The number of decisions taken during the offsite, against the number of items on the agenda. This is the most persuasive indicator for a leadership team.
  • The time to implementation of those decisions in the following weeks.
  • An engagement measure before and after, if your company already runs regular internal surveys. On condition that you use the existing instrument, on the existing dates, rather than creating one for the occasion.

Three simple indicators, taken before and after, carry a room more easily than a return-on-investment figure.

The table to put on a single slide

What gets a budget approved is a one-page document answering, in order, the questions leadership is going to ask:

LineContent
ObjectiveThe two or three decisions this offsite must enable
FormatNumber of days, number of participants, residential or not
Total costThe amount
Cost per participant per dayThe comparable figure
ComparisonOne or two known internal benchmarks
What is includedAccommodation, room, catering, activities, in one line
What will be measuredThe three chosen indicators, and on what date

One page, seven lines. The budgets that pass most easily are the ones that arrive with the first line and with the last.

The decision that is actually being made

A well designed offsite costs the same as any other and moves three questions forward that had been waiting for six months. The gap between the two turns little on budget: it turns on the objective set at the outset, and on the venue chosen to serve it.

Photo: Olivier Dugornay / Ifremer, CC BY 4.0, via Wikimedia Commons

Frequently asked questions

How do you present an offsite budget to leadership?

In three figures rather than one: the total, the cost per participant, and the cost per participant per day. The last is the only one that compares to benchmarks your leadership already knows, such as a day of external training or a night away on business.

Can you measure the return on investment of an offsite?

As a percentage of performance, caution is in order: no reliable formula allows it, and a figure of that kind rarely survives three questions. Attendance, the number of decisions taken during the event and the time to implement them, on the other hand, genuinely can be measured.

Which items do people forget to cost?

The organiser's coordination time, travel multiplied by the number of participants, and on-site transfers when accommodation, meeting room and meals are scattered. They rarely appear in a quote, and they often weigh more than the price gap between two venues.

This article is about an offsite or a corporate event Meetings and events
Read next

More from the journal

Availability Get a quote